CMO

The Evolution of the CMO: A New Role in a New World

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Spencer Stuart: The Anatomy of a Disruptor - The CMO as an Agent of Change

A new article from Spencer Stuart explores the role of the chief marketing officer as the key disruptor in their organization with a relentless focus on the customer.

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RSR Partners: CMO, CGO, and President - Roles, Responsibilities, and Interactions

RSR Partners shares their new white paper, "Market Overview 2018: CMO, CGO, and President," to explore the emergence of a new C-suite leader, the Chief Growth Officer (CGO).

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Johnson: Insights on Tomorrow's CMO

Given the new environment, and given marketing is ultimately responsible for the customer experience and for driving sales,CMO is arguably the most important function currently undergoing change.

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Russell Reynolds Associates: Inside the Mind of the Chief Marketing Officer

The Russell Reynolds Associates database allows us to make statistically driven observations about the characteristics possessed by leaders in a particular field. Russell Reynolds compared 36 CMOs from companies totaling more than $1.5 trillion in market capitalization with our broader database of executives (as well as with chief executive officers (CEO) and other C-suite figures) on 60 psychometric scales from well-validated leadership assessments to understand on which scales the CMOs showed statistical differences from the other populations.

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Spencer Stuart: From CMO to CEO

Spencer Stuart spoke with CEOs across Europe with a marketing background about the skills needed to succeed in general management. The guidelines in the report provide valuable lessons for CMOs looking to rise to the role of CEO.

 

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Spencer Stuart’s 2015 CMO Summit: CMOs on the Brand Experience

Today, customer experience is what sets brands apart and gives them a competitive advantage. Chief marketing officers today are sometimes faced with a tension between brand experience and their organization’s culture.

 

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Spencer Stuart: Works Well with Others

Spencer Stuart found technology is driving collaboration within organizations. Digital trends such as big data and analytics, mobile, e-commerce, digital marketing and social media require business units to work together to plan and execute programs.

 

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Chief Marketing Officer Tenure Climbs to 48 Months

The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 48 months in 2014, according to the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart. 

 

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