The Russell Reynolds Associates database allows us to make statistically driven observations about the characteristics possessed by leaders in a particular field. Russell Reynolds compared 36 CMOs from companies totaling more than $1.5 trillion in market capitalization with our broader database of executives (as well as with chief executive officers (CEO) and other C-suite figures) on 60 psychometric scales from well-validated leadership assessments to understand on which scales the CMOs showed statistical differences from the other populations.
Spencer Stuart spoke with CEOs across Europe with a marketing background about the skills needed to succeed in general management. The guidelines in the report provide valuable lessons for CMOs looking to rise to the role of CEO.
Today, customer experience is what sets brands apart and gives them a competitive advantage. Chief marketing officers today are sometimes faced with a tension between brand experience and their organization’s culture.
Spencer Stuart found technology is driving collaboration within organizations. Digital trends such as big data and analytics, mobile, e-commerce, digital marketing and social media require business units to work together to plan and execute programs.
The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 48 months in 2014, according to the 11th annual CMO tenure study by executive search consulting firm Spencer Stuart.