Spencer Stuart: From CMO to CEO
Spencer Stuart spoke with CEOs across Europe with a marketing background about the skills needed to succeed in general management. The guidelines in the report provide valuable lessons for CMOs looking to rise to the role of CEO.
Grant Duncan, leader of Spencer Stuart’s Marketing Officer Practice in Europe provides a video summary of the report. He describes how marketing now plays a vital role in the strategic and commercial life of the organization and more and more CMOs are showing themselves to be viable candidates for leadership roles.