Insights

Spencer Stuart: Works Well with Others

Spencer Stuart found technology is driving collaboration within organizations.  Digital trends such as big data and analytics, mobile, e-commerce, digital marketing and social media require business units to work together to plan and execute programs.

One of the most visible examples of collaboration is between the chief marketing officer and the chief information officer. As digital expands the CIO and CMO work hand in hand on many integral parts from strategy to budgeting.

How to build better collaboration around digital:

  • Develop collaborative mindset and shared focus on the customer
  • Set tone for collaboration and accountability from the top
  • Use digital technology tools

This article is part of Spencer Stuart’s Point of View 2014.

The full article is published on Spencer Stuart’s website. Read the full article.

 

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