Spencer Stuart’s 2015 CMO Summit: CMOs on the Brand Experience
Today, customer experience is what sets brands apart and gives them a competitive advantage. Chief marketing officers today are sometimes faced with a tension between brand experience and their organization’s culture.
Spencer Stuart’s 2015 CMO Summit, panelists Jon Iwata, senior vice president of marketing and communications at IBM, Jonathan Mildenhall, CMO of Airbnb, and Russell Weiner, president of Domino’s USA and former CMO of Domino’s Pizza, shared how culture leads to tangible results for both the customer experience and the organization.
All the panelists highlighted the fact that culture is far-reaching. Organizations need to have a clearly defined culture before they can understand how the experience will affect the customer’s experience.
The full article is published on Spencer Stuart’s website. Read the full report.