Signium Africa: Communication: How Business Success Will Be Determined In 2021

One of the most important trends for 2021 is communication, which will inform every other strategy implemented on the long road to recovery in the new year.

Navigating the impacts of Covid-19 on business has been likened to building the airplane as we’re flying it. Senior managers are using knowledge passed on from medical and business experts to determine their potential next move - but the catch with a “novel” virus that there are no absolutes.

The only thing anyone can be sure of at this stage is the importance of communications and mastering the art of distance management. A recent Conference Board survey polled 1 100 workers in the USA and determined that only 28% expect returning to the workplace by the end of 2020, and 38% expect to return “at some point in 2021 or beyond”.

Topics discussed in this article:

  • Trust and the long-distance relationship
  • All those great expectations
  • The C-Suite: Who cares?

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Annelize van Rensburg
Thought leadership category