Stanton Chase: Chief Experience Officer Key for Future of Healthcare Industry
With the advent of the Affordable Care Act, Stanton Chase finds the growing focus for hospitals is to improve patient experience at their facilities. The shift in focus has led to the rise of the Chief Experience Officer (CXO). These leaders are in charge of creating positive experiences that lead to improved loyalty, positive word-of-mouth referrals, and return visitors to their establishments.
These leaders are tasked with changing the institutional culture to be more patient-focused. Those who have transitioned into the CXO management role are often those who have the most one-on-one contact with patients, such as nurses and clinicians. In other organizations, CXOs have been former patients with experience fighting chronic diseases.
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