Spencer Stuart: Do We Need a CXO?
A new senior leadership role has been created that reports directly to the CEO. That role is the chief experience officer (CXO) and the role can help an organization accelerate progress. The CXO role raises the visibility of strategic priorities and provides a platform for building new capabilities and ways of working. Spencer Stuart finds that establishing a new CXO role represents just one approach to achieving these goals; many CEOs prefer to place responsibility for key functions and high-profile initiatives with every member of the senior management team.
The following is an excerpt from the report: “U.S. retailers such as Macy’s and The Bon-Ton Stores, for example, have announced the creation of chief omni-channel officer positions to ensure they can provide the integrated customer experience across the physical store, online and mobile operations that consumers increasingly demand. Meanwhile, some print and broadcasting media companies have established the role of chief content officer, responsible for transforming their content-producing operations to be more efficient, flexible and responsive for the digital world.”