Spencer Stuart: Transitioning from Local to Global in the Consumer Goods Industry
In today’s consumer goods environment, many companies need to make a name for themselves globally in order to financially survive. However, making the leap from being a local brand to a global one comes with challenges and a change of focus that can be hard for companies making this transition to navigate. In this publication, Spencer Stuart looks at how companies in this position can prepare themselves and take action for the growing pains that come along with competing with other companies on a global level.
A few areas the publication explores are:
- Developing a global/local strategy
- Building culturally aware leadership teams
- Increasing investment in local-market talent and training