Stanton Chase: 6 Signs Your Organization Needs a Chief Growth Officer
Stanton Chase emphasizes the pivotal role Chief Growth Officers (CGOs) play in driving success for businesses by breaking down silos between marketing, sales, and IT.
Organizations with CGOs experience increased skills development in their sales and marketing teams, as CGOs encourage talent to acquire new skills and provide cross-functional leadership.
CGOs, present in around 14% of companies, are particularly beneficial for those aiming to:
- Leverage technology for marketing growth
- Make data-driven decisions in sales and marketing
- Develop skills in their teams