Odgers Berndtson: The ultra-disrupted generation: is business ready for them?

With an increase in virtual connections, remote hiring, and different expectations of future working, the results of the past year have paved the way for even more change in the 'next normal'. Businesses will need to respond to the fallout resulting from the coronavirus and the impact it's had on their youngest - and possibly future - employees. 

As the largest generational cohort in history, Gen Z’s attitudes and expectations are primed to shape the next normal. The majority of those in Gen Z see no problem with using their own influence, whether it’s as a consumer, a voter, employee, entrepreneur, or influencer to ‘be the change they want to see in the world’.  59% of Gen Z’s agree that businesses have no true ambition beyond financial gain, according to the Deloitte Global 2021 Millennial and Gen Z Survey

Odgers Berndtson lays out 3 steps for thriving in a Gen Z-led future: 

  • Values and flexibility, please

  • The skills challenge, whatever the generation

  • 'Next normal' influencers

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Jürgen van Zwoll, Dagmar-Elena Markworth
Thought leadership category