Stanton Chase: Omnichannel in the Luxury Space: Skilled Talent Is Key
The prefix “omni” means “all things”, and when it comes to attracting - and retaining - a strong consumer audience in today’s highly competitive marketplace, “omnichannel” succinctly sums up the need for providing consumers with the highest-quality experience, regardless of platform. According to Stanton Chase, to stay competitive, brands must have robust and evolving presences on mobile platforms and social networks, in addition to traditional websites.
Here are a few takeaways when implementing an ominichannel transformation:
- C-level executive support and buy-in must be achieved as early as possible.
- Make sure roles are well defined.
- Establish a roadmap.
- Be aware of differences.
- Measure your progress.
Thought leadership category