AltoPartners: Social Media & The C-Suite – New Roles, New Engagement, New Opportunities
For better or for worse, social media is not going anywhere. 4.5 billion of the world's population uses some kind of social media. This ever-growing phenomenon got organizations involved and in recent times, having a social media account for your company is almost a requirement. There are obvious positives to having a corporate social media presence.
A step forward in social media for organizations could be having individual accounts for employees and other C-suite executives. A C-suite presence does the same thing in the context of company leadership (and) contributes to humanizing their company’s brand as a whole.
A survey by business advisory firm Brunswick Group found that:
- By a more than 5 to 1 ratio, employees prefer to work for a CEO who uses digital and social media.
- 60% of employees considering joining a company will research a CEO’s social media accounts.
- By a margin of 9 to 1, financial readers trust a connected leader more than a CEO who does not use social media as part of their work.