Spencer Stuart: How Indian Companies Are Responding to Digital

Spencer Stuart conducted a survey across India to understand how chief executive officers and chief marketing officers are responding—or should be responding—to digital. One of the most cited considerations was the importance of experimenting, learning and trying when creating a digital strategy.

One of the challenges facing companies is attracting digital talent. The most successful companies are the ones who are led by executives who can be disruptive and inspire innovation. Given the scarcity of talent, companies cannot rule out candidates from outside their respective industries. Nor can companies rule out based on age because digital natives tend to be younger than traditional executives.

The full report is published on Spencer Stuart’s website. Read the full report.


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