Signium Africa: Global Consumer Trends Remixing Executive DNA

Annelize van Rensburg, Director at Signium Africa and Leader of Signium's Global Consumer Goods and Services Practices, writes an article about the shifting DNA of today's executive.

Executives today are typically influenced by business needs and economic conditions, but societal factors, technology developments and the spirit of the times also play a major role in their priorities.

Changing consumer preferences lead to these evolving executive profiles and a broadening of the executive's focus.

Ethics and community, as well as social media, new technologies and new markets are all influenced by consumer trends, and therefore affect the make-up of the modern executive.

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