IIC Partners Interviews Ferrari’s CEO

IIC Partners interviewed Herber Appleroth, CEO of Ferrari Australasia, on the opportunities and challenges facing the luxury brand in Asia Pacific.

What is the most challenging facet of being a Chief Executive Officer of a luxury Auto brand?

Appleroth: Every day is a challenge as we are constantly striving to exceed the expectations of our clients. We use the term “Customer Delight” as one should not be just merely satisfied, but delighted. However, everyday our clients’ expectations grow and so do our efforts to further excite, surprise and delight.

What trends are you seeing for 2015 that will drive demand for luxury goods from consumers?

Appleroth: Since the global financial crisis, we have seen a strong trend of consumers purchasing less luxury goods but ones of higher quality and less frequently. When purchases are made they are looking more into those perceived as investments rather than just those providing emotional pleasure. A strong trend in personal tailoring has evolved with the creation of unique, exclusive pieces.

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