Lisa Mann Joins Raines International As Chief Marketing Officer
Raines International announced that Ms. Lisa Mann has joined as Managing Director and Chief Marketing Officer. Ms. Mann is an award-winning marketing executive recognized for her innovative marketing and talent management strategies that drive exponential growth for companies and brands.
Ms. Mann will lead Raines’ Consumer Practice, which includes consumer packaged goods, retail and eCommerce/direct-to-consumer, while also serving as the firm’s first C.M.O. She joins an accomplished senior management team at Raines, which over the last three months grew its business by 125% while also launching a new Security Officers practice.
Mr. Dan Smith, Chief Executive Officer of Raines, said: “We are confident that Raines is the definitive difference maker and leader in executive talent management, and we are incredibly proud to welcome Lisa to our team. Her experience is unparalleled, and her vision and track record for building businesses is inspiring. These past few months have shown us that the speed of change in business is increasing. We provide our clients a level of talent-advisory-through-execution services that is unmatched.”
Ms. Mann’s marketing career includes senior positions within several of the country’s largest and most successful consumer products companies, and she has collaborated with some of the industry’s most dynamic and influential leaders. Mr. Brad Jakeman, Former President, PepsiCo Global Beverage Group, said: “Lisa is extraordinary; she is one of the most talented and transformational leaders I know. Now more than ever industries facing disruption need leadership that embrace change and thrive on ambiguity.”
Among the list of her accomplishments, Ms. Mann:
- Led Nabisco Cookies, including Oreos Cookies for its 100th birthday year; created and oversaw the famous “Oreo” tweet during Super Bowl 2013, which was the most discussed marketing campaign of the year
- Led Tropicana, Quaker, Naked Juice brands; built the portfolio and changed the revenue contribution of the Health and Wellness brands within the company
- Led Trident, Dentyne, Stride brands; driving global share growth in just one year after the biggest 18-month revenue loss in the company’s history
- Featured on Advertising Age’s 2015 Women to Watch list; 2012 Brand Genius Award; numerous Cannes Lions Awards (including a Cyber Grand Prix) and Effie Awards (for marketing effectiveness)
After receiving an MBA from Harvard Business School, Ms. Mann joined Kraft Foods, holding positions of increasing responsibility at the company, ultimately leading the $2 Billion Nabisco Cookie portfolio as a Vice President for Mondelez (the spin-off from Kraft Foods) and then as the Senior Vice President of the $3 Billion global gum category. After Mondelez, Ms. Mann joined KIND Healthy Snacks as Executive Vice President and C.M.O., building the then-emerging brand and supporting the founder’s ambition to achieve massive growth through a true omni-channel strategy and to be recognized as a global leader in health and wellness. She continued her focus on health and wellness at PepsiCo, where she was recruited by Ms. Indra Nooyi to be the Global President of the $7 Billion Nutrition portfolio.
Ms. Mann said: “I am thrilled to join the team at Raines. Over my career I have learned the impact talent and high performing teams have on driving business results. I am looking forward to partnering with senior leaders to tackle challenges, solve problems and maximize their business potential.”
Ms. Mann serves on the boards of several organizations, including SunFed Ranch, and she is a Strategic Advisor for Rethink Foods, EVRYTHNG (an internet-of-things company) and Tufts University’s Marketing Council.