Korn Ferry: The Power of Culture Transformation
"Each year, companies invest millions in growth strategies such as mergers and acquisitions, global expansion, and new market penetration. Yet only a fraction see the results they hoped for. Successful execution of a growth strategy depends not only on the right talent but also on having a culture that drives high performance. Changing the culture, however, is daunting for any organization. Culture is deeply embedded in values, assumptions, behaviors, and attitudes.
The goal of culture transformation is to preserve those aspects of the culture that made a company strong and at the same time to alter any habits that are impeding strategic change. Finding the perfect alignment between culture and a new strategy takes time. But with persistence and a comprehensive understanding of what levers can steer the culture, organizations can move themselves toward that desired state."