Stanton Chase: 2019 Global Consumer Products and Services Survey
Today, technology and people make or break your competitive edge. Constant connectivity is here, serving customers 24/7, around-the-clock. The 2019 Stanton Chase Consumer Products and Services survey of nearly 400 executives around the globe dives into:
- Nearly 100% of Consumer Products and Services businesses are integrating this trend of constant connectivity into their marketing strategies and business decisions.
- Why there is inconsistency with what executives say versus the actions they are taking with investment.
- Although they recognize the importance of digitalization in business survival, only 50% of top executives invest sufficiently in tech advancements.
- Private Equity firms are currently leading the pack with aggressive tactics to spur innovation through financial investment.