Development Guild DDI: The Corporate Philanthropy of Tomorrow
In a new article, Development Guild DDI compares the corporate philanthropy models of yesterday to trends seen today, especially in the tech start-up space.
Corporate philanthropy is defined as "the act of a corporation or business promoting the welfare of others, generally through charitable donations of funds or time." (Definition from Double the Donation.)
In the past, philanthropy was exemplified by large foundations that combatted generic and ambitious causes, such as eradicating a disease.
Today, according to Development Guild DDI, tech philanthropists view business and philanthropy as a common effort and are more likely to integrate efforts into their business strategy from the start. They also adopt more local causes, such as a community food bank.
A large part of this change can be traced back to Pledge 1%.
"Founded in San Francisco in 2014 by Salesforce, Althassian (a software firm in Australia), and Rally Software (a software firm in Boulder, CO), Pledge 1% encourages companies to adopt a 1+1+1 philanthropic model, meaning they’ll donate 1 percent of their equity, 1 percent of their product, and 1 percent of employee time to nonprofit organizations of their choosing."
Learn more about the rapidly growing trends in corporate philanthropy.