Stanton Chase: 4 Ways Social Media Redefines Executive Presence
While there are a number of factors that contribute to the success of an executive’s career — and a genuine social media presence is already important — emerging platforms are shaping and impact the role of executives and their branding in ways that have never been seen before.
With the increase in social media use during the pandemic, these emerging platforms have exploded in popularity despite their young age, providing an excellent opportunity to harness these new platforms in developing a broader presence and brand as a leader. Additionally, they all bring different ways to build a robust digital presence that extends far beyond the reach of traditional networking platforms.
Stanton Chase explains how having an understanding of these new platforms, and how they can be harnessed for driving professional and business goals can give executives in any field an edge in their work and careers.
The article addresses the following:
- Becoming a thought leader
- Reaching new audiences with video
- Repurposing evergreen content
- Driving empathy and inclusion