SEBA International: A New View On The Chief Marketing Officer Title & Role

As part of a series that investigates the Chief Marketing Officer title, I sought insight from Kate Bullis, Managing Partner, SEBA International, a specialist executive search firm focusing exclusively on two disciplines—financial stability (finance, risk management, and audit) and go to market (marketing, sales, and strategy).

• What does the job title of Chief Marketing Officer (CMO) mean today?
• Based on your experience, what are key skills a CMO must possess to lead a successful marketing department and drive bottom-line growth?
• Are you seeing marketing leadership clients seek out alternative titles?

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