Insights

 

RSR Partners: Market Overview of the CMO, CGO and President

In a new white paper, RSR Partners explores the emergence of the new C-suite leader: the Chief Growth Officer (CGO). 

As many world-class companies have redesigned the role of the CMO and created the CGO, it carries implications on how the marketing function is managed, how it collaborates across functions, the value it should bring, and its accountability internally and externally. 

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Thought leadership category