Odgers Berndtson: Experience Management & the Rise of the CXO
The experience economy has changed the way businesses operate today, whereby now Experience Management (XM) is a board-level priority for the world’s leading organizations.
Odgers Berndtson explains the focus on XM has had even greater resonance during Covid, where consumers are embracing new ways to communicate, interact with, and buy from, the brands they love. Indeed, they are increasingly loyal to the brands that consistently provide value with minimum friction or stress.
Stephanie Barton, MD EMEA at experience management company Qualtrics said,
“What’s important is bringing the data together – the employee experience, customer experience and brand experiences are interlinked. This is a differentiator and how organisations will compete in the future, rather than making decisions based on gut instinct."