Signium Africa: Sourcing Executives In COVID-19 Stricken Africa

Bafana Kubheka, an Executive Search Consultant at Signium Africa, described the South African term, “ubuntu”. It is a social contract based on the philosophy that if my community thrives, I thrive. So it’s no wonder that building rapport and strengthening bonds socially is a highlight of doing business in Africa. However, doing business the African way is severely hampered by lockdowns, restrictions on travel and social distancing. It’s not easy to get to know someone and build trust if you can’t even meet them in person.

There is nothing we can do about COVID-19. It is here to stay, at least for the foreseeable future, and we must adapt to this new normal. But you don’t have to sacrifice trust when hiring the executives your company will depend on for leadership in this challenging time. You just need the right executive search partner, who understands what you really want.

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Bafana Kubheka
Thought leadership category