Troy de Haas Joins Odgers Berndtson APAC as Partner and Head of Sport & Entertainment Practice

Odgers Berndtson is delighted to announce the appointment of Troy de Haas as Partner and Head of the Sports & Entertainment Practice for Odgers Berndtson Asia-Pacific.

Troy joins Odgers Berndtson after 20+ years as a sport industry leader and former elite athlete. Troy brings more than 10 years of relevant experience and insights, including Head of Sports & Marketing at BMC in Switzerland, Director of Sales & Marketing at Thanyapura sports resort in Thailand before founding TDH Sport & Entertainment marketing agency in Hong Kong. With his deep expertise and knowledge of the industry, Troy will work with clients across all subsectors of the sports and entertainment industry.

As a former elite athlete, Troy has represented Australia at the international level in Mountain Running and Orienteering where he became the first ever Non-European to medal at the World Championship level.

Originally from Melbourne, Troy has spent the past two decades competing, studying and working internationally with a proven track record of building lasting partnerships and cross-border relationships throughout all sports.

Mark Braithwaite, Managing Director at Odgers Berndtson APAC said:

“Troy joins us just as the Asia Pacific region is gathering rapid momentum in hosting more and more major global events. As a firm, we have been operating globally in the Sports sector for many years, but recent expansion of our team in the US and now in APAC completes our capability to support global sports organisations in attracting the very best leadership talent”.

Simon Cummins, Global Head of Sports, Gaming & Media Practice at Odgers Berndtson added:

“We are all thrilled at someone of the calibre of Troy joining our ever-growing global team and especially in such a buoyant geography where exponential growth within our sector is being seen across the whole region."

"I am very excited to be joining forces with Odgers Berndtson to head up the Sports and Entertainment practice for Asia-Pacific throughout this unprecedented period. The region is set to boom over the coming decade with numerous major sports properties, brands and events heading this direction including World Cups, World Championships and the of course the prestigious Brisbane 2032 Olympics. Together with my experience and insight combined with Odgers Berndtson track-record which has included the IOC, IAAF, Rio 2016 Olympics, London 2012 Olympics we can forge a formidable presence. I look forward to working with the most significant federations, governing bodies, leagues, teams and agencies to provide industry dedicated executive search tailored to Asia-Pacific with global capability." – Troy states.

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