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Russell Reynolds Associates Introduces Strategy Decode and Activation to Address the Leadership Gap in Business Transformation

NEW YORK – June. 17, 2025 – Russell Reynolds Associates (RRA), the leading global leadership advisory firm, today announced the launch of Strategy Decode and Activation, a distinctive advisory capability that positions CEO and C-suite leadership as the central driver of successful business transformation.

The new capability addresses a critical market need, as research shows 75% of business transformation efforts fail, primarily due to leadership execution gaps rather than strategic design flaws. This launch comes at a time of unprecedented urgency, as organizations grapple with rapid technological shifts, evolving market dynamics and the imperative to transform faster than ever before.

"RRA has been at the forefront of helping the world's largest organizations solve their most pressing leadership issues for decades," said Constantine Alexandrakis, CEO of RRA. "Today, transformation is at the forefront of those challenges. Strategy Decode and Activation is our direct response, providing the hands-on, leadership-centric guidance our clients need to navigate and succeed in this era of constant change."

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