Exec Avenue Hires Bertrand Giraud-Charreyron

With nearly 30 years of experience in international management, Bertrand Giraud-Charreyron joined Exec Avenue in 2022 to strengthen the Consumer Retail, Premium & Luxury Industries practice. Bertrand began his professional career in 1993 in the Marketing Department Renault's France where he worked on the launch of 6 new vehicle models from the Twingo to the Espace.

Strongly attracted by international issues, he changed sectors to join Lacoste in 1998 where he held various management positions at international: first within the commercial operations department for Latin America to carry out a complete transformation of the business model of the Latam zone, then in 2010, to take charge of the commercial operations department for the zone Europe - Africa and the Middle East. The objective is to integrate commercial entities, professionalize partners, deploy omnichannel and accelerate digital deployment. In 2018, he gave an entrepreneurial orientation to his career by supporting start-ups in their creation and transformation process. At the end of 2019, he joined an independent recruitment firm to carry out Executive Search missions mainly in Retail and governance consulting for family businesses in the Premium sector.

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