Evolving from an “Expert for Hire” to a Trusted Client Advisor
tips and methods to become a trusted advisor in the eyes of your clients There is a paradox or dilemma in becoming a trusted client advisor. On the one hand, you must develop a deep expertise in order to build your brand, attract clients, and do great work on specific issues. On the other hand, you have to be more than just an expert to your clients, because expertise is a commodity. Many search consultants can find and present candidates, for example. But what separates out the truly great search consultant from the average one, at least in the eyes of clients? What I have found is that you need to shed the expert mindset because it will hold you back. When it comes to developing long-term relationships, it can be your greatest enemy. You see, clients hire experts, but they keep advisors. Here’s what I mean. Harry Truman, who was president of the United States after Franklin Roosevelt, once said, “An expert is a fellow who’s afraid to learn anything new, because then he wouldn’t be an expert anymore”— which gets at the notion that when we’re experts we want to stay within our narrow expertise at all times. [...]


